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Online persona

Faces have fascinated us for time immemorial. Is it any wonder that we are now fascinated with Facebook? Some say that because we cannot fully control our facial muscles, the human face is an open book...

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I am NOT who I am on social media

Does my social media profile and behaviour accurately reflect who I am in real life? I’d say ‘no’. In real life, I’m not who I appear to be on social media. One look at my few hundred friends/followers...

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Lexical hypothesis

A recent article in The Economist caught me unawares. The article, No hiding place, talks about the failure of direct marketing by brands as it, the article said, profiles customers on demographics...

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Blurred identities

Who you perceive me to be may be very different from how I am perceived by someone else. That’s because, apart from the fact that we perceive each other under the influence of our own individual...

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